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How do the value creation principles of subjective value, entrepreneurship and creativity apply in a highly technical rules-based environment like SOC Compliance audits. These are objective validations of data security measures based on customer-defined criteria similar to traditional financial audits but more specific and subjective.

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We highly recommend you do not use the phrase “SOC 2 Certified." Yes, you see it everywhere, and your competitors are celebrating their certificate - but don’t do it because such a thing does not exist.

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